In my last post, I wrote about two Hollywood producers, and some
of the advice they give to aspiring filmmakers.
Kathleen Kennedy and Kevin Geiger have spoken at length about the film
industry, and the need for a strong business sense while navigating the
Hollywood waters. While I work on a
business plan of my own, I have to consider the advice of these experts in the film industry during
my writing.
First, and
foremost, I have understood the need for a distinctive point of view in a
business plan. Kathleen spoke about
strong values, while Kevin talked about brevity and summarizing a plan
quickly. Both ideas speak of the need to
quickly create a definitive voice that clearly conveys values and
intentions. Investors are looking for
entrepreneurs who clearly know what their business stands for, as well as what
direction their business will take.
Kathleen also believes in a hopeful tenacity in business, while Kevin has emphasized the importance of diligent research and hiring a competent team of employees and advisors.
Kathleen also believes in a hopeful tenacity in business, while Kevin has emphasized the importance of diligent research and hiring a competent team of employees and advisors.
Naturally,
reading about the advice of experts has led to changes in my writing. Within my own business plan, I have tried to
emphasize the uniqueness of my company. I
have even altered some sections to be completely sure that the theme and spirit
of my company remain consistent throughout the entire plan. I usually tend to write much more than is
needed as well. So after reading about
Kathleen and Kevin, I spent some time editing and removing unnecessary sections
so that my business plan is more concise.
I have also
come to believe that certain sections of a business plan are more important to
investors after researching Kathleen and Kevin.
Kevin, in particular, has said in interviews that investors really care
about how they are going to make their money back, and that research is
important to any business plan. I have
concluded from this that an industry analysis included in a plan will be
important to an investor to prove the viability of a new company. The financial section as well will be
extremely important. But I also believe
that the executive summary is the first and most important thing any potential
investor will read. All of this information
has been helpful to me with my own business plan.
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