In order to remain competitive in
any industry, you have to be plugged into the culture of that industry. The saying goes, “no man is an island,” and
neither is a business. Every trend,
update, success, or setback within your community will inevitably ripple down
to affect you or your company eventually.
Staying current on the issues you might face is the only way to ensure
the satisfaction of your clientele. Some
of the best resources available for this are trade and professional
associations. An industry’s
professional
association can provide articles, blogs, and networking opportunities that
could help you resolve any problem you might have.
One of the associations I pay
attention to personally is the Theatre Communications Group. TCG is a nation-wide agency that sponsors
national conferences, a major theatre publication, artist fellowships, and even
grants for non-profit theatres. One of the programs I was most excited to
explore was their section on advocacy.
There were numerous resources available within the advocacy pages
relating to legislation, economics, and education. Arts education is something I intend to
prioritize throughout my own career. I
think education is important for the future of any field, but especially for an
industry like the arts, where support and advocacy is vital to survive in an
atmosphere of funding cutbacks. The TCG
website releases updates on current arts legislation in congress. There are also explicit details on how to get
involved and write to our legislators.
Another resource I appreciated was
the disaster management sites. After
Hurricane Sandy hit New York, many theatres were affected by the disaster. The TCG providing such easy access to
disaster response and relief organizations must have helped enormously when so
many theatres were struggling to recover.
Through their website, you can also access national directories, a job
search website specifically for theatre careers, surveys, and other tools for
tracking the trends and important issues in the theatre community. Through their professional network, I have
the ability to participate in conferences and seminars with other artists. I can also share the work and ideas of my own
organization with festivals for valuable feedback. That kind of professional support is essential
to any industry.
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